Search Engine Optimization(SEO)

WHAT IS SEO?

Search Engine Optimization (SEO) is the process of optimizing web assets in such a way that they are favorable to search engine (like Google) algorithm. A smart SEO service provider can guarantee you enhanced web visibility, quality Click Through Rate (CTR), SERP (Search Engine Ranking Page) Domination, Coversion Rate Optimization, and boost in organic leads.

Keyword Selection

Choosing the right keywords is the starting point and core part of devising successful SEO strategy. Our SEO experts choose keywords after considering three important aspects of any business- 'Strength of Competition', 'Quality of website' and 'Commercial Intent of the website'.

Strength of Competition, evaluates the strengths and weaknesses of competitors. It is crucial for determination of correct keywords because it's analysis will give you the starting point for your strategies and will determine the budget you should keep aside for highly competitive keywords (if at all you should).

Quality of your website, is similar to a vetting process wherein your website, its present landing page, etc. will be evaluated and analysed by our SEO experts. Commercial Intent of your website, is the level of commercial activities you want to do on your website. It is most important point to consider when deciding on keywords.

Competitor's Analysis & Free SEO Audit

A well done competitor's analysis is half battle won. It is one of the steps of our initial phases of SEO strategizing. It will involve technical and SEO audit of page titles, description, information architecture, internal linking, loading speed, landing page, etc. It is inclusive of market analysis as well. We provide free SEO audit to clients.

Off-Page Optimization

Off-page optimization includes optimization of outside determiners. These factors cannot be controlled by coding or programming of a website. Outside determiners involve link popularity, page rank, page speed, optimization level, etc.

On-Page Optimization

It refers to the ways which can be employed within a website to increase its rank. Meta-tags, headlines, descriptions, titles, internal links, link building, etc. are taken care of under on-page optimization.